Empathy Museum Privacy Policy

Empathy Museum is committed to protecting your personal information. This is data that can be used to identify you. Your personal data is yours, and we want you to be confident that we are using it responsibly, and that you can tell us to stop using it if you want. 

This Privacy Policy gives you detailed information on why and when we collect your personal information, how we use it, how we keep it secure, and how you can let us know if you would like us to change how we manage it. 

Empathy Museum is a producing company. We present events in partnership with other organisationsacross the UK and internationally. We also make audio productions available as podcasts. Most events are walk-up and unticketed but if tickets need to be booked then this happens through the box office systems of our venue partners. 

Empathy Museum’s activities are run through Empathy Museum Ltd, a charitable company limited by guarantee incorporated in England and Wales (Company number 09941846) Charity Registered (Number 1172596). Empathy Museum is the Data Controller of your personal information. 

Contact details for Empathy Museum:
3Space International House  

6 Canterbury Crescent  



SW9 7QD 


We are the data controller for your personal data and will ensure it is used and stored in accordance with the Data Protection Act (1998), the Privacy and Electronic Communication Regulations (2003) and as of the 25th of May 2018, the EU General Data Protection Regulation (EU 2016/679). 

If you have questions regarding your information or its use, please contact our Data Protection Manager by email at data@empathymuseum.com, or by post or phone using the details above. 

This policy may change from time to time – for example, to take into account changes at Empathy Museum or to reflect changes regulation or legislation. It was last updated on 21 August 2020 

Updates to this policy will be posted on this page – please check back from time to time. We may also inform you of any changes by email where appropriate. 

Further information on data protection regulations and laws can be found here: https://ico.org.uk/for-the-public 

  • We only collect and process personal data when it’s necessary to carry out our business aims and deliver our charitable public benefit objectives. 

    We may collect and process personal data to: 

    • Offer you a personalised experience of Empathy Museum and the events we produce.
    • Inform you of events or updates if you have asked us for this.
    • Contact you if we need to obtain or provide additional information (e.g. changes to an event schedule). 
    • Provide a service you have requested (eg booking a ticket).
    • Keep a record of business-related communications.
    • Understand our audiences and their preferences better so that we can engage them in a deeper and more meaningful way, and also use this insight to help our case for support when submitting and evaluating funding applications.
  • We may collect and retain information which provides information about you that can be used to identify you. 

    The type of personal data that we collect and how it is used depends on where and when it is gathered. 

    Information provided by you: 

    • When you ask to subscribe to our email newsletter we will collect your email address.
    • When you make a donation to Empathy Museum we may collect your email address, gender, contact phone number(s), payment details, billing address, gift aid declaration status, and details of the donation given and any specific purpose for the donation.
    • If you have any access or dietary requirements.
    • When you send an email to Empathy Museum, we will keep your email address for correspondence.
    • We collect information from feedback forms, both hard copy and online.
    • Job-related information, if you apply to work with Empathy Museum. 

    When you visit websites run by Empathy Museum we may collect the following information: 

    • Automatically populated IP address: a public IP address is a unique number which allows a computer, group of computers or other internet connected device to browse the internet.
    • The log file records the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version. 

    This information is collected to help diagnose and manage the website, to audit the geographical make-up of visitors, and to establish how they have arrived at the website. 

    This is not an exhaustive list and we may retain different types of information for different individuals based on the service we are providing. For information on how long we retain your data for, refer to the ‘how we protect data’ section of this policy. 

    Information we obtain independently from you: 

    Your information may be shared with us by independent organisations – for example if you obtained a ticket from an organisation to see an Empathy Museum-produced event. These organisations will only share information if you have indicated your consent and / or if it is required to complete a contract. You should check the organisation’s Privacy Policy when you provide your information to understand fully how they will process and safeguard your data. 


    Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. They make it possible for us to manage our websites and provide an online ticketing service. We use cookies to: 

    • Understand how the public engages with our online content. One way wemaydo this is via Google Analytics (eg collecting information about what Empathy Museum web pages people visit, and for how long). You can go to https://support.google.com/analytics/answer/6004245?hl=en-GB to find out more about Google Analytics cookies and https://tools.google.com/dlpage/gaoptout to opt-out of them. We may also use the analysis features of other online applications such as SoundCloud, to better understand how people interact with Empathy Museum’s content on these platforms.
    • To offer a tailored experience of our website (eg to ensure that visitors only see a splash page for a new event once).

    For more information on cookies, please visit: aboutcookies.org; Wikipedia. Please note that we are not responsible for information available on these websites. 

    Social Media: 

    Depending on your settings or the privacy policies for social media and messaging services like Facebook or Twitter, you may give us permission to access information from those accounts or services. 

    The majority of this behavior is anonymised. For more information on how to control your privacy settings for these services, go to the following links: 

    Facebook: https://en-gb.facebook.com/full_data_use_policy
    Twitter: https://twitter.com/en/privacy
    Pinterest: https://policy.pinterest.com/en-gb/privacy-policy
    YouTube: https://www.youtube.com/static?template=privacy_guidelines&gl=GB
    Soundcloud: https://soundcloud.com/pages/privacy
    Snapchat: https://www.snap.com/en-GB/privacy/privacy-policy/ 

    We may also collect information published on social media that is about Empathy Museum or the events we produce for evaluation or reporting purposes (eg reporting Empathy Museum’s impact to funders). 

    Publicly available information: 

    We may include information found in places such as Companies House and information that has been published in articles/newspapers. 


  • Generally, we may collect your information when you decide to interact with us. Here are the ways we may collect personal data: 

    • When you complete a feedback card and send it back to us.
    • When you complete an online feedback form.
    • When you post something about Empathy Museum on social media (eg Twitter). We may record the post for use in publicity or for evaluation purposes. We may also collect and track anonymised data on our social media audiences to better understand the groups of people who engage with us online. We use this to ensure we engage with audiences and groups of people who are new to us.
    • When you send an email to us.
    • When you give us your information in person (eg if you ask a staff member to subscribe you to our email newsletter).  
    • If you obtain a ticket from the website of one of our venue partners or access their website via a link on our website, the booking transaction is between you and them, and we do not receive your data directly when you book.
    • If you buy merchandise through Empathy Museum’s website.
    • If you make a donation to Empathy Museum.
    • If you attend a fundraising event
    • When you visit Empathy Museum’s main website or other Empathy Museum microsites we use cookies to help make your experience of it better, and to understand how people interact with it. When you visit these websites, Empathy Museum’s web server automatically records your public internet protocol (IP) address and generates a log file.
    • Via publicly available information such as: Google, Companies House, Charities Commission, Information published in articles / newspapers.
    • From time to time, we may also get data about you from third parties. This will normally be from other artistic organisations where you have seen Empathy Museum’s work and your data will only be shared with us if you have given the organisation permission.  

    We may collect any of this information from a person working on your behalf with your consent such as a personal assistant. 

    We may from time to time email you for further information if we are required to update our records or for particular purposes. We will always tell you how we will use any further information received from you. 

    If you are under 18, please ensure that you obtain your parent/guardian’s consent before you provide personal data to Empathy Museum. Users without such consent are not allowed to provide Empathy Museum with their personal information. 

    You are entitled to choose not to give us certain information, although this may limit the level of personalisation that we are able to offer. 

  • We may use personal data in the following ways: 

    In the normal course of running our business, and to provide a service or carry out a contract with you: 

    • To fulfil transaction requests (eg donations, merchandise orders)
    • To provide the best possible customer service and to help us with internal administration.
    • To contact you with important information relating to Empathy Museum events – eg changes to published information or access changes that may affect your visit. 

    Where we have your consent: 

    • To share your details with other arts organisations whose work you may have seen at or in collaboration with Empathy Museum. These organisations may contact you to let you know how they collected your data and to check that you’re still happy to hear from them. Youwill always be able to opt out of their communications by contacting them directly.
    • To contact you regarding fundraising events or other fundraising activity.

    Where we have justifiable reason (including legal obligation and legitimate interest): 

    • To continue to send you updates via email about what’s on, offers and news or about supporting us.
    • To analyse and continually improve the services we offer including our artistic output, our website and our other products.
    • To understand your interests and preferences so that we can contact you with information that is relevant to you.
    • To help us adapt our marketing communications so that they’re more relevant to you.
    • To use your anonymised details to show you advertising on social media platforms like Facebook or via other third party advertising that may appear on other websites you visit.
    • To classify Empathy Museum’s audience into groups or segments, using booking and publicly available information. These segments help us to understand our audience better and ensure we’re engaging with each group in the most relevant and welcome way possible.
    • To undertake research: we may contact you to ask you to participate in consumer research either via an online or telephone survey or in person. You are under no obligation to participate in research and, should you provide any further information, Empathy Museum will inform you how this will be used.
    • To help us run the test version of our website that we use internally to pilot new features and ensure the smooth running of our web services.
    • To keep our database accurate and relevant, for example, using National Change of Address.
    • To detect and reduce fraud and credit risk.

    Legal compliance:  

    • If we are required by law or requested by the police or a regulatory or government authority investigating potentially illegal activities to provide information concerning your activities whilst using the network we will do so. We may also disclose personal data to appropriate third parties to assist in anti-fraud checks and investigations.


    Empathy Museum is a registered charity and we rely on charitable support. 

    We are committed to fundraising best practice and abide by the Fundraising Regulator’s key principles and behaviours of a fundraising organisation: to be legal, open, honest and respectful. We undertake to comply with relevant law and regulations, including the Proceeds of Crime Act, Data Protection, Tax and Gift Aid legislation and Charity Commission guidance. 

    The support we receive is vital to us, and we rely on it. To continue to manage this source of income, we aim to better understand both our audience’s engagement with the Empathy Museum to ascertain any potential interest in supporting us further, and to identify potential future audiences and prospect individual, corporate and trust and foundation supporters through specific research. 

    We may do this in a number of ways: 

    1. Current audience – we may seek additional information from a small number of our audience, including booking patterns, individual connections, business network information and publicly available information relating to: residential location, wealth and assets, family (not including information about children unless given personally or made public by the individual concerned), career, donations to other organisations (including political parties where they are made public by the individual), hobbies and interests to create a profile of their interests and preferences. This helps us understand the background and interests of the people who are currently engaging with our work and may subsequently choose to support us, enabling us to make appropriate invitations and requests for donations to those who may be able and willing to give. We may also use publicly sourced information and images to help identify individuals who attend our special events, and we may send information about upcoming events, workshops, talks and other invitations, if we believe these may be of interest. These could include opportunities to get closer to our work by becoming an individual supporter, corporate sponsorship, trust and foundation support or other relevant fundraising initiatives. 


    1. Current donorsWe will ask all individual donors for their consent for us to email them specific fundraising email communications, or email them invitations as per the benefits of their engagement with us. We will always endeavour to tell them about the aspects of our work that we think are most relevant to their interests. We respect anyone’s right to withdraw their consent from this form of electronic communication and once informed of a preference change, we will cease this form of contact. 

     We will always ask for permission or preference for accreditation in print, online, and in any other published materials. We respect the rights to anonymity if the donor so requests.  

    Our aim is to always to ensure our communications to our supporters are personal, relevant and timely, and designed to provide the most rewarding engagement with our work. 

    1. Prospect researchWe will use research from a number of different publicly available sources to identify potential supporters and their interests in addition to those of our current supporters, aiding us in our fundraising activities. This may include newspaper websites and archives, housing market websites and the electoral roll as well as official websites of companies, charities and other arts organisations. In addition to this research we also make use of company, director and shareholder information from publicly available, officially registered information providers, such trustfundraising.org, LinkedIn and 192.com. 

    If we have identified a specific company or trust and foundation through this research that we believe may be interested in supporting our work, we may contact the people specifically connected to these bodies via publicaly available contact information, such as a relevant work email address. If we identify an individual, we may contact them via phone or by post. As a charity, we believe that this in the legitimate interest of our fundraising needs. We will always ensure we conduct an appropriate legitimate interest assessment to ensure that we are not infringing on your rights. 

    We monitor potential donations and corporate partnerships for compliance and risk. Final decisions may be escalated to the Board of Trustees. It is our Board’s responsibility to act in the best long-term interest of Empathy Museum and to act prudently when deciding to accept or refuse voluntary contributions. The Board will refuse a gift if it can reasonably conclude that its acceptance would be more likely to be detrimental to the organisation than its refusal. 

  • Empathy Museum will never share, sell, rent or trade your personal information to any third parties for marketing purposes without your prior consent.  

    We will ask for your consent to share personal information with like-minded organisations – eg those where you have seen Empathy Museum-produced events, or with those with whom we have co-produced an event. 

    Some of our service providers may have access to your data in order to perform services on our behalf – our accountants and our finance system are good examples of this. We make sure anyone who provides a service for the Empathy Museum meets our standards for data security. They will not use your data for anything other than the clearly defined purpose relating to the service that they are providing. 

    There may be other instances when we are obliged to share personal data (for example, if required to do so by the ‘know your donor’ principles under charity law or a court order), or when requested by the police or a regulatory or government authority investigating illegal activities. 

    We will keep your information only for as long as is reasonably necessary for the purposes set out in this privacy notice and to fulfil our legal obligations. We will not keep more information than we need. The retention period will vary according to the purposeFor further information about how long we will keep your information, please contact Empathy Museum’s Data Protection Manager using the contact details outlined in this notice. 

    From time to time we may screen our database against recognised data hygiene files such as the National Change of Address file to clean our database or correct inaccurate data. We may also update inaccurate data if the information is available. 

    If you ask us to update your personal information we will do so. 

    If you ask us to change how we process your personal data (eg to stop sending direct marketing communications to you, or to remove your details from our database) we will keep the minimum amount of information to confirm your identity and the nature of your request. 

  • Empathy Museum is committed to protecting the personal information you entrust to us.  

    Personal data stored by us is kept on servers and computers in secure environments. These include Microsoft Sharepoint, Google DocumentsQuickbooks, and work computers. All storage and data processing applications and the machines used to host them are password-protected. 

    Only staff and approved contractors/developers appointed by Empathy Museum and who need the information to perform a specific job are granted access to personally identifiable information. 

    In processing personal information as described in this document, some personal data may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen if any of the computer servers used to host Empathy Museum’s website or file system are located in a country outside of the EEA. If Empathy Museum transfers your personal information outside of the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected as outlined in this privacy notice. 

    Empathy Museum may transfer your data to the USA to organisations such as Microsoft or Google. The USA has weaker data protection laws than that of the EEA and therefore we will ensure that only organisations who are a part of the EU privacy shield initiative will handle your personal information. More details on this certification can be found at www.privacyshield.gov/welcome 

    Please note: Empathy Museum is not responsible for the privacy notices and practices of other websites even if accessed using links from www.empathymuseum.com and we recommend that you check the policy of each website you visit and contact its owner or Data Protection Manager if you have any concerns or questions. 

    Despite all our precautions, no data transmission over the internet is 100% secure. This means that we cannot guarantee the security of any information which you disclose to us and so wish to draw your attention to the fact that you do so at your own risk. 

  • Personal data is your data and we want to make sure you feel in control of it. 

    We want it to be easy for you to access and amend the personal information that we hold on you, or request that we stop contacting you.  

    You can contact us by phoning, emailing, or writing using our contact details below. 

    Every email we send to you will include details on how to unsubscribe from future communications. 

    At any time you have the right to ask Empathy Museum to amend or stop how it uses your personal information, including for marketing purposes. 

    If you would like to see what information we hold about you, you can request full details of personal information we hold about you under the Data Protection Act 1998, or after 25 May 2018, The General Data Protection Regulation, by contacting Empathy Museum’s Data Protection Manager. Please send a description of the information you would like to see, together with proof of your identity to Empathy Museum’s Data Protection Manager. 

    You have the right to have any of your personal data that is held by us corrected. If you have any concern about the accuracy of your personal data, please let us know using the below contact details. 

    If you would like us to remove the personal information we hold about you, please contact us using the contact details above. 

    You have the right to lodge a complaint with the supervisory authority, The Information Commissioner’s Office – www.ico.org.uk